December 12, 2022

Pacific Foods Partners with Podcast/Television Personality Nick Viall to Help Mend Broken Hearts

In a recent consumer survey, Pacific Foods discovered that December is the most popular time for couples to call it quits with nearly two-thirds (59 percent) of GenZ and Millennials having gone through a breakup or knew a couple who broke up. And while tried-and-true coping methods like binge watching TV and time with friends remain popular, the organic soup and broth brand learned that 88 percent of those experiencing a breakup also reach for a bowl of soup as a source of comfort.

Pacific Foods has teamed up with award-winning podcast host, best-selling author, entrepreneur and TV personality, Nick Viall, to create the “Pacific Foods Broken Hearts Soup-port Kit.”

From now through Dec. 16, 2022, consumers can visit Pacific Broken Hearts to enter for a chance to win the free soup bundle featuring the most reached for comfort food when mending a broken heart.

“Throughout my life, I’ve experienced the highs and lows of love and through my experiences, I’ve gained lessons along the way,” said Viall. “That’s why I teamed up with Pacific Foods to curate the limited time only Broken Hearts Soup-port Kit. No matter what stage you’re in post-relationship, we picked the perfect lineup of comforting soups to fit your mood and get you through even the messiest of breakups. My personal favorite? It’s Not Me, It’s You Chicken Noodle Soup! Nothing beats a classic, with a twist.”

The Pacific Foods Broken Hearts Soup-port Kit has something to mend every heartbreak. Using data from the consumer survey that identified the most popular soup flavors to eat during a breakup, the kit taps into those results to feature three Pacific Foods ready to serve soups with an added name spin.

  • Pacific Foods It’s Not Me, It’s You Chicken Noodle Soup, for when you realize you’re better off
  • Pacific Foods Broken Heart(y) Vegetable Soup, for when you need a shoulder to cry on
  • Pacific Foods Seeing Red Tomato Bisque, for when you’re feeling hangry

“At Pacific Foods, we take great care to craft warm, nourishing soups that are the perfect foods for nursing even the toughest heart break,” said Tim Goldsmid, Vice President of Marketing at Pacific Foods. “Whether you are going through a breakup or simply looking to curl up with your favorite comfort food, Pacific Foods and its Broken Hearts Soup-port Kit is there for you through the good times and the bad.”

Winners of the Broken Hearts Soup-port Kit will be selected at random on Dec. 19 (terms and conditions apply).

For all of your soup needs, including ready-to-serve offerings and recipes, visit PacificFoods.com.

Subscribe to Grocery Insight