Pieter Saman Appointed Brand President of Etos; Sebastiaan de Jong Leaving Ahold Delhaize

Pieter Saman (45), currently Brand President of Gall & Gall, has been appointed Brand President of Ahold Delhaize’s Dutch drugstore brand Etos. This appointment comes on the back of the announcement that Sebastiaan de Jong, Brand President of Etos, will leave the company.

Pieter joined Ahold Delhaize in 2020 and has been instrumental in Gall & Gall’s omnichannel success.

Wouter Kolk, CEO of Ahold Delhaize Europe and Indonesia: “Pieter will build the foundations of the Etos strategy that Sebastiaan and the team created. We wish Sebastiaan every success in his future endeavors.”

The process to identify a successor for Pieter as Brand President Gall & Gall has started. Until such time Pieter will combine the two roles.