February 8, 2023

Pirate’s Booty Launches Crunch Attack! Great-White Cheddar Puffs

Pirate’s Booty has launched new Pirate’s Booty Crunch Attack! Great-White Cheddar Crunchy Rice and Corn Puffs, featuring the delicious white cheddar flavor Pirate’s Booty is known for, now with a crunchier texture.

Parents love Pirate’s Booty snacks because they are kid-requested and made with real, simple ingredients. Pirate’s Booty Crunch Attack! maintains all the core qualities parents love about Pirate’s Booty snacks alongside an extra crunch, designed to grow with kids as their cravings and preferences change.

“We spent years researching and talking to kids and parents about what they want from a snack,” said Mark Chu, Senior Director of Marketing, Amplify Snack Brands. “That’s why we are thrilled to offer a product that satisfies kids’ requests for crunch as they get older and parents’ requests for a better-for-you option that tastes great and kids love. We know many grown-up snackers who also love our Aged White Cheddar Rice and Corn Puffs and can’t wait for Pirate’s Booty fans of all ages to try this bold, crunchy take on the classic.”

Pirate’s Booty Crunch Attack! is available now at retailers for a suggested price of $7.49 per 8-ounce bag, with plenty of crunchy puffs for everyone in your crew.




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