Plant-Based Egg Brand Secures First US Stores
Crackd, the No-Egg Egg, the No. 1 plant-based egg product in the UK which is now being produced here in the America, has announced it has secured distribution in its first group of US grocery stores.
Crackd is now available in Chicago at Jewel-Osco markets and in Dallas, Houston, Austin and other major Texas cities at Albertsons, Randalls and Tom Thumb. These cities represent 6 of the 12 largest metropolitan areas in the US
Jonathan Traub, President of Plant Heads Inc. US states, “We are excited to bring Crackd to US consumers, especially as they navigate the wildly fluctuating availability and pricing of animal eggs.” Discussing what sets Crackd apart from competitors Traub states, “When they try Crackd, consumers will find superior taste and texture in a healthier, all natural, freezable, microwaveable version of America’s breakfast staple.”
Other features of Crackd, The No-Egg Egg include:
- All natural/Non-GMO
- Zero cholesterol
- Free from 14 MSA allergens
- Lower in calories and fat than eggs
- The versatility to be used in cooking and baking
Half of Americans say they are actively looking to eat healthier but they don’t want to sacrifice taste. Enter Crackd, which has been crafted by a Michelin Award-winning chef to be the perfect egg replacer in scrambles, omelets, on-the-go breakfast sandwiches and burritos and pancakes, as well as for baking and cooking.
The rise in sales of plant-based eggs in 2025 is directly attributable to recent well-documented challenges the egg industry has faced throughout this year. Considering recent events, egg buyers are concerned about the affordability of eggs (59 percent), availability of eggs (44 percent)and the spread of avian flu impacting egg safety (31 percent).
Every 12 oz. pourable pouch contains the equivalent of 7 eggs and has a MRP of $6.99 – $7.49.