Plant-Based Food Pioneers Fry Family Food Co. Announces National Launch at Sprouts
The Fry Family Food Co., a LIVEKINDLY Collective heritage brand, today launches a national retail partnership in the US with Sprouts Farmers Market. Fry’s has been at the forefront of the plant-based movement for decades; founded in the Fry family kitchen in 1991, the brand celebrates its 30th anniversary this year.
From today on, five of Fry’s top plant-based products will be available in the freezer aisle at all Sprouts locations: Chick’N Nuggets, The Big Fry Burger, Chick’N Patties, Breakfast Links and Pea Protein Grounds. All Fry’s products are made with non-GMO, plant-based ingredients including soy, wheat and pea protein, are naturally cholesterol-free and are low in saturated fat.
In 1991, Wally Fry was inspired to make homemade, plant-based protein alternatives for his vegetarian daughter, Tammy Fry and his wife, Debbie Fry, eventually becoming a vegetarian himself. Today, the passion and innovation that began in the Fry’s family kitchen has fueled global growth with more than 40 products on supermarket shelves in 30 countries around the world.
“Sharing our made-with-love recipes and being a part of American families gathering together around the kitchen table is a long-time dream and truly an honor for us,” says Global Brand Leader and Fry daughter, Tammy Fry. “We are passionate about inspiring a healthier, more compassionate and sustainable lifestyle that’s attainable for everyone. Partnering with Sprouts allows us to make our convenient and delicious plant-based products accessible to all — whether they’re omnivores, flexitarians, vegetarians and vegans.”
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