September 15, 2020

Planterra Foods’ Brand OZO Named Plant-Based Food Choice of Denver Broncos

The Denver Broncos and rising innovative local start-up, Planterra Foods, announced today a three-year partnership with OZO, the plant-based food choice of the Broncos.

“At Planterra Foods, our goal is to provide delicious, clean and nutritious plant-based protein choices for everyone to experience, from vegans to flexitarians to meat-eaters. With our Colorado roots and focus on sourcing the heart of our products locally, it was very natural for us to team up with the Denver Broncos as we also share similar values in striving for excellence across the board,” said Darcey Macken, Planterra Foods CEO. “We are thrilled for OZO to be the newest Hometown Partner of the Denver Broncos and can’t wait for sports fans to taste what Planterra Foods is all about.”

Planterra Foods debuted its first line of plant-based protein, OZO, this past June and have since more than tripled their portfolio size, including the recent launch of its foodservice line of products.

OZO products contain no cholesterol and less calories, fat and saturated fat than 80 percent lean ground beef, as well as other leading plant-based protein brands currently in the market. OZO products also have up to 22 grams of protein per serving, are non-GMO and certified vegan by BeVeg. Unique to the category, Planterra Foods uses a high-quality pea and rice protein that relies on the fermentation of shiitake mycelia (root) to create a nutritionally superior product that enhances the taste and minimizes the flavor impact, while improving the overall digestibility of the plant-based protein

“We are thrilled to partner with Colorado-based Planterra Foods and their OZO brand of plant-based proteins,” said Brady Kellogg, Denver Broncos SVP of Corporate Partnerships. “Broncos fans and consumers overall are seeking more choices, and we are fortunate to be able to align with a local company committed to offering healthy and sustainable options without sacrificing on taste.”

Whether watching this season’s games from the seats at Empower Field at Mile High or from the comfort of home, Broncos fans can expect to take part in game-time activations, like the soon-to-be-announced “Homegate Sweepstakes.” Further, the partnership includes promotional marketing campaigns, including stadium advertising and traditional media, touting OZO as the newest Hometown Partner of the Denver Broncos.

As many consumers are seeking new, healthy protein alternatives, Planterra Foods is also meeting Coloradoans curbside with their fleet of specially equipped OZO vans, delivering free freshly cooked samples of the brand’s new plant-based burgers. The OZO vans are making their way through Denver and Boulder neighborhoods and ski towns through the winter months, with location updates being shared via @OZOFoods on Twitter.

News of the two distinguished Colorado entities joining forces comes just in time for the Broncos’ season opener against the Tennessee Titans, taking place tonight at 8:20 p.m. MST.

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