PLMA Reports Store Brand Beauty Business is Booming
Private label beauty product sales reached $3.8 billion in sales in all outlets last year, a 4 percent increase from the previous year, according to PLMA’s Circana Unify+ data.
Store brand sales growth has continued well into this year. Dollar sales of women’s fragrances soared 53 percent to $161.8 million and units climbed 40 percent for the 52 weeks ending July 13 vs year-ago sales. For the same period, hair conditioner dollar sales jumped 81 percent to $44.3 million, while units grew 30 percent; and bath fragrances/bubble bath, +21 percent in dollars to $33.7 million, +32 percent in units. Skin care is up 7 percent in dollar sales to $288.5 million, while units moved +0.3 percent.
Lotions, oils, skin care products, fragrances, haircare, men’s grooming and many other new and trending nonfood categories will join thousands of foods, beverages and wine & spirts on display at PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18 in Chicago. Registration is open here.
The Show will feature 35,000+ products, 3,100 booths and 2,000 exhibitors from 65 countries, making it the largest event of its kind.
“Beyond food and beverages, visitors will see an exciting lineup of nonfood offerings at the Show, ranging from vitamins to kitchenware,” said PLMA President Peggy Davies.
Store brand HBC products are rising in popularity as shoppers seek out high-quality, convenient, innovative products at a reasonable cost. Examples of store brands include the new Real Root line by Sprouts, which includes premium body care, hair care and personal care items.
Also on the Show floor: Self-Care & Wellness products like facial masks, fragrances, suncare and essential oils to in-home spa products and much more.
Likewise, dietary supplements – vitamins, minerals, botanicals and probiotics – are more popular than ever. New store brands in this space include California Gold Nutrition hair multivitamins from online wellness retailer iHerb; and Premier Collagen beauty supplement line from GNC.
In other areas of nonfoods, there will be a focus on essentials like OTC medicine, skin and sun care, school and office supplies, baby food and accessories, kitchenware, household goods, general merchandise, first aid, nail care and much more.
And there will be plenty of products for Fido: Pet food, treats and accessories will be on display for our furry friends and other pets. New store brands in the pet department include Pure Wonder by Best Choice from AWG Brands, the private brands program of Associated Wholesale Grocers. The line includes food and essentials for dogs, cats and birds.
Click here or visit Store Brand Marketplace for information about the Show.