October 25, 2022

Pop-Tarts x Tajín the Latest Innovation Pairing Two Well-Loved Brands

Pop-Tarts and Tajín have partnered in bringing to market Pop-Tarts x Tajín, a limited-edition, flavor-intensifying package that features Tajín’s iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts including Frosted Strawberry, Frosted Wild Berry and Peach Cobbler.

“As a brand, we love to challenge conventions and defy expectations, and, with the superstar power of Tajín, we knew we could inspire our fans with an unexpected, ingenious combination,” said Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. “Tajín shares our dedication to unique flavors, so they were the perfect partner to embrace this ‘Crazy Bueno’ idea.”

This kit is a choose-your-own-culinary-adventure of flavors and there are no rules. For inspiration fans can reference the flavor descriptions and pairing ideas provided in the kit to spice up every bite. Think Lemon Crème Pie Pop-Tarts sprinkled with the mild chili and lime flavor of Clásico Seasoning or drizzle the Fruity Chamoy Hot Sauce on your own personal favorite – maybe Frosted Chocolate Fudge – for a sweet and spicy treat.

“With fall upon us, Pop-Tarts is a warm and new way to experience this universal product,” said Javier Leyva, Director of Tajín USA. “Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts’ fruit flavored filling, frosting and flaky crust.”

The limited-edition Pop-Tarts X Tajín kit will be available for purchase exclusively through the Pop-Tarts Instagram store (@poptartsus) and here, with limited quantities dropping Tuesday, Oct. 25 through Thursday, Oct. 27 at noon ET for $10 while supplies last.

To stay up to date on all things Pop-Tarts, follow the brand on TikTokInstagramTwitter and Facebook. And find Tajín news and updates on InstagramTwitter and Facebook.

Subscribe to Grocery Insight