PRETZELIZED Sparks Snack Debate in Social-First Comedy Series

PRETZELIZED, the innovative snack brand known for combining pretzels with classic snacks like crackers and pita chips, is flipping the script on traditional CPG marketing with the launch of a social-first, fully produced, sketch comedy series. It’s original, it’s funny and full of snack-fueled tension – all driven by one crucial question: Are PRETZELIZED Pretzel Pita Chips a pretzel or a pita chip?

Starring NYC comedians Eric Neumann and Marc Gerber, the series features two friends on opposite sides of the chip debate across four scripted, increasingly dramatic episodes. It’s not just a series – it’s your new favorite internet debate. One that invites consumers to pick a side, take it way too seriously and make their snack opinions known.

Most pretzel and pita chip brands stick to the basics – function, flavor, repeat. PRETZELIZED wanted to do something louder: leading with comedy to show personality, connect with consumers and bring something brand new and fun to the snack aisle.

The sketch series acts as a mirror for the brand itself: a little salty, a little unexpected and deeply committed to not taking itself too seriously. It’s not just a funny campaign – it’s a clever way to stand out in a category that usually plays it safe.

So, is it a pretzel or a pita chip? Well, it’s two favorite snacks in one. PRETZELIZED takes two classic snacks, brings them together and turns the question into a friendly debate that makes snacks way more entertaining.

To learn more about PRETZELIZED and to find them in store, click here.