Power Your Lunchbox by Produce for Kids, taking place Aug. 5 to Sept. 22, asks families to show the world how they power their lunchboxes using the hashtag #PowerYourLunchbox. The program, in its sixth year, encourages families to eat more nutritious lunches and make healthy choices as they head back to school. Instagram is the key platform for the program, focusing on Produce for Kids’ audience of more than 60,000 followers. The program’s health-conscious brand partners have committed to providing 180,000 meals to Feeding America’s programs that impact families and children.
“As parents and guardians, we all want our kids to succeed in school and the foundation of that success is the right nutrition to keep students’ brains powered all day long,” said Trish James, VP of Produce for Kids. “Along with our like-minded brand partners, we are working hard this back-to-school season to make sure families have the resources they need for success while raising funds for families in need.”
Nine brands joined forces to make sure families start the year with healthy choices, while making a difference in the fight to end hunger. Health-conscious brands supporting Power Your Lunchbox are: Bee Sweet Citrus, Crispy Green, GROW Banana, Litehouse, NatureFresh Farms, Pero Family Farms, Shuman Farms RealSweet, WHOLLY GUACAMOLE and Zespri Kiwifruit.
The program has a new look and feel this year highlighting kid-friendly and registered dietitian-approved lunchbox inspiration and content featuring brand partners, back-to-school content and sweepstakes where consumers can enter to win an Echo Show. Additional elements to the campaign include national e-newsletters targeting families, content creator & influencer outreach and social media promotion during the campaign timeframe.
“To date, Power Your Lunchbox has contributed to the equivalent of nearly 1.3 million meals to Feeding America,” James added. “It’s very hard to do your best on an empty stomach and this program is able to provide inspiration for families and help to those who are facing hunger.”