On Oct. 4, 2018, Publix opened a new GreenWise Market store in Tallahassee, Florida. The new format of stores is focused on convenience and healthy food offerings.
“With our new-format GreenWise Market, we will offer today’s natural and specialty customer the new and interesting products they are looking for while setting the stage to provide a uniquely different shopping experience,” said Publix Senior Vice President of Retail Operations, Kevin Murphy. “The customers in this growing market are looking for a brand they trust, and we are confident GreenWise Market will be their specialty, natural and organic store of choice,” Murphy said.
The new store features a beverage bar with kombucha, local craft beer, wine, smoothies and locally-roasted coffee with a space for customers to eat and connect. GreenWise Market offers a variety of prepared foods featuring antibiotic-free meats, organic cheeses and vegan items including fresh, handcrafted sandwiches, acai bowls, gourmet pizzas, burritos, bowls, sushi and sausage made in-house. It also offers organic fruits and vegetables, body care, natural vitamins and supplements, bulk items and local and unique products.