The Simply Good Foods Company, a developer, marketer and seller of branded nutritional foods and snacking products under Atkins and Quest brand names, has partnered with Walmart and Feeding America for the Fight Hunger. Spark Change. campaign that launches today.
For the last seven years, Walmart has spearheaded this campaign where each of Walmart’s 4,700 stores has partnered with one of 200 local Feeding America member food banks to help secure a meal for people facing hunger in the community. Feeding America leads the nation to engage in the fight against hunger through their network of food banks and distribution of meals via food pantries and meal programs across the United States.
“At Simply Good Foods, we offer nutritious, delicious products that are convenient and innovative while maintaining the belief that doing the right thing is the cornerstone of our corporate culture. As such, it is important for us to give back to the community. I am proud to be a part of a team that partners with Walmart and Feeding America to raise awareness and help fight hunger in communities nationwide,” said Jill Short-Clark, Chief Customer Officer at Simply Good Foods.
For each purchase of participating Simply Good Foods products at Walmart from April 5 to May 3, the company will donate the monetary equivalent of at least one meal to Feeding America. Simply Good Foods is guaranteeing a minimum donation of $50,000 and a maximum donation of $110,500. Every dollar helps secures at least 10 meals by Feeding America on behalf of local member food banks.
The nine participating products, available for purchase at Walmart stores are:
- Atkins Vanilla Pecan Meal Bar
- Atkins Birthday Cake Meal Bar
- Atkins Peanut Butter Pretzel Meal Bar
- Atkins Peanut Butter Granola Meal Bar
- Quest Chocolate Chip Protein Cookie
- Quest Peanut Butter Chocolate Chip Protein Cookie
- Quest Chocolate Chip Cookie Dough Protein Bar
- Quest Cookies & Cream Protein Bar
- Quest Chocolate Brownie Protein Bar