Pure Flavor Encourages Shoppers to Explore the Fresh From Within 

With more people seeking out organic options in the produce aisle, Pure Flavor is encouraging shoppers to Explore the Fresh From Within by including more fresh organic produce in their recipes and daily snacking habits.

“Consumers are demanding more variety in the produce aisle and that extends to organics,” said Tiffany Sabelli, Director of Sales at Pure Flavor. “We offer the highest quality and most complete product overing of flavorful organic, greenhouse grown vegetables to suit all different occasions – including consumers’ favorite snacking products like Organic Juno Bites Red Grape Tomatoes and Organic Aurora Bites Mini Sweet Peppers.”

Sabelli continued, “Convenience is key – we want organic shoppers to have the flexibility they deserve. We offer snack-sized tomatoes, cucumbers and peppers in many convenient pack sizes so that shoppers can always find a Pure Flavor organic snack to take with them on all their adventures.”

Pure Flavor’s USDA Certified Organic vegetables are sustainably grown in a controlled greenhouse environment. Having complete control over the entire growing process in an enclosed space protected from the elements allows the company to ensure consistency, quality and flavor, regardless of the season.

Late last year, Pure Flavor launched the #LoveForFresh campaign to encourage overall produce consumption and get to better understand their audience’s product preferences, including organics. Seeing the upward trajectory of organic produce and noticing consumer habits were shifting due to the pandemic, the brand wanted to understand which products consumers prefer and why.

Thanks to the success of this campaign and more than 13,000 total surveys completed, the greenhouse grower learned a great deal about North Americans’ organic produce consumption habits.

More than 88 percent of people surveyed said eating organics reflects their goal of eating healthier, more nutritious food. 76 percent agreed that buying organic produce shows they care about what their put in their bodies.

“Consumers who are shopping for organics are looking to make a choice that reflects their personal values,” said Chris Veillon, Chief Marketing Officer. “As a brand marketer, we work hard to establish an emotional connection with consumers by showing how our organic veggies can be enjoyed in different snacking situations and healthy recipes that suits their lifestyles.”

“Organic veggies are feel-good food,” added Veillon. “Each of our organic products are grown to satisfy a different craving and that’s a kind of personalized approach we share in all our content.”

The greenhouse grower will be exhibiting its full lineup of organic greenhouse grown vegetables at this year’s Organic Produce Summit (OPS) in Monterey, California on Sept. 16.

To learn more about Pure Flavor Organics and what is being promoted at the show, click here.