Pure Flavor Launches RedRoyals at PMA Fresh Summit

While increasing its acreage of traditional greenhouse commodities of tomatoes, peppers, cucumbers and eggplants season after season, Pure Flavor continues to focus its strategic growth efforts on bringing new specialty items to market to meet retail, foodservice and consumers demands. 

After years of research and development, the company will unveil its new RedRoyals Cherry Tomatoes on the Vine at the PMA Fresh Summit in Anaheim Oct. 18-19. 

“We are excited to be bringing a new variety to market that we believe will be a game changer,” said Jamie Moracci, President. “After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic varietal with a unique burst of sweet and unmistakable flavor,” Moracci said.  

RedRoyals Cherry on the Vine are flavor-rich with a vibrant sweet crunch and according to the company, are the perfect accent to any eating occasion. Handpicked with utmost care, their sweet flavor profile is nurtured on the vine by a family of growers who carefully select the perfect tomatoes.