Raley’s Opens New Flagship Location in Land Park April 16, 2020

Raley’s Opens New Flagship Location in Land Park

Amid the COVID-19 pandemic, Raley’s opened its new flagship location in Land Park. Raley’s has served Sacramento’s Land Park community since 1941, and this new store now provides a more modern shopping experience centered around the company’s health and wellness vision.

“For 85 years, Raley’s has been committed to serving our communities, even during uncertain times,” said Keith Knopf, Raley’s President and CEO. “Today’s unique situation is no different. It is our hope that opening a modern, customer-centric store in Land Park will help the community during this challenging time. Our team members are eager to serve our neighbors.”

The 55,000-square-foot store, located at the corner of Freeport Boulevard and Wentworth Avenue, has a large selection of quality prepared foods. Specialized culinary offerings include fresh juices, smoothies, specialty toasts, acai bowls, sushi, a meat carving station, hearth-baked pizza and sandwiches and a gourmet salad bar and hot food case. However, self-serve offerings are temporarily closed out of an abundance of caution. The store also expands Raley’s partnership with Chocolate Fish Coffee Roasters, offering a variety of coffee and tea drinks from the Sacramento-based coffee company.

For customers in self-isolation and for all who take advantage of Raley’s online ordering platform, eCart, the store can process up to 250 orders for pickup or delivery per day. Pickup customers have access to covered, pull-through parking spots, and the proximity of those spots to eCart storage will significantly reduce the wait time for customers when they arrive.

Raley’s former Land Park store, located one block south of the new location at 4850 Freeport Boulevard, will remain open until all inventory is sold, providing the community with temporary access to two stores during this time of need. All eCart pickup orders and pharmacy prescriptions have been automatically transferred from the former location to the new location.

The new store includes a few design elements that pay tribute to the history of Land Park. The iconic Raley’s monument sign, initially installed a block away in 1958, was refurbished and reinstalled at the new store in its historic form. In addition, Raley’s pays homage to Sacramento’s Capital Nursery, which previously occupied the space from 1936 until 2012. The nursery’s neon sign hangs prominently on the interior of the store.

Subscribe to Grocery Insight