RIND Snacks Acquires Small Batch Organics
Sustainable snack brand RIND Snacks recently announced its acquisition of Small Batch Organics, a Vermont-based manufacturer of award-winning granola products. The acquisition marks a major milestone in RIND’s evolution from a leading dried fruit brand into a vertically integrated healthy snack platform.
Small Batch is a natural extension of RIND’s mission to bring wholesome and sustainable foods—that maximize nutrition and minimize waste–to more customers. The company’s product innovation and manufacturing expertise, combined with RIND’s strength in sales, distribution and brand affinity, creates a dynamic snacking business that spans approximately 12,000 retail stores and is slated to generate more than $25 million in retail sales by year’s end.
“Today marks the start of a fruitful new chapter in RIND’s journey as a leading, better-for-you snack brand,” said Founder and CEO Matt Weiss. “The addition of Small Batch and its dedicated team enhances our ability to craft premium, healthy and innovative snacks for more customers in a flexible and highly scalable manner.”
The acquisition, the first for the six-year-old brand, will drive significant margin growth and operating efficiencies through vertical integration. Directly managing more of its supply chain will also meaningfully reduce environmental impact – a core focus for the brand since its founding in 2018.
RIND has emerged as a sustainable snack leader through its use of upcycled, whole fruit and diverts more than 1 million pounds of food waste from landfills annually. Small Batch shares the same commitment to sustainability through its use of 100 percent solar energy and renewable packaging solutions.
“RIND and Small Batch share a special kinship that makes this outcome such a natural fit. Our products and values are highly complementary, and we’re thrilled to be joining forces with RIND on its mission to produce delicious and sustainable snacks for people and planet,” said Small Batch founder Lindsay Martin, who now oversees production and new product development for the combined business.
Small Batch’s products will be rebranded as RIND throughout the course of the year, including the release of several collaborative innovations. The first joint product, RIND Cherry Cashew Crunch, features upcycled cherries, spiced cashews and vanilla granola clusters. The snack, made entirely in the US, is the first in RIND’s new fruit, nut & granola REMIX line and hits Sam’s Club stores nationwide this month and select Walmart, Wegman’s and Hudson News locations this spring as well as Amazon, Misfits and Thrive Markets.
Learn more at RIND.