Rowdy Mermaid Kombucha Now Available at Sprouts Farmers Markets

Rowdy Mermaid Kombucha, a kombucha beverage company, today announced its products are now available at Sprouts Farmers Market. Rollout to 348 stores is scheduled to be complete in early June, including placement in the grab-and-go sets of all stores.

“Sprouts has done an exceptional job of establishing themselves as an approachable leader in healthy living, reaching a demographic of shoppers who seek natural products at true value,” said Melissa Hauser, VP of Sales and Marketing for Rowdy Mermaid Kombucha. “We are grateful and thrilled about this new partnership with Sprouts and excited to join them on their mission.”

Rowdy Mermaid recently completed its second and final tranche of its Series A investment, bringing total gross proceeds to $7 million. With projected triple-digit sales growth in 2020, the brand will continue to support national retail expansion.

The company’s newest flavor, Watermelon Bloom, in addition to other favorites like Lion’s Root, Savory Peach, Strawberry Tonic and Alpine Lavender, will be available in individual, 100 percent recyclable, 12-ounce cans in June. Additional promotions will be available via the Sprouts mobile coupons app.