February 15, 2024

Scott & Jon’s Takes on Shrinkflation: Now Shipping Meals with 20 Percent More Food

Scott & Jon’s, the leader in healthy, premium seafood meals, announced that it is now shipping larger portions of their popular shrimp bowls while maintaining pricing at the store to uphold its commitment to fight shrinkflation. Late last month, stores began receiving shrimp bowls with 20 percent more product, going from 8 oz to 9.6 oz. Furthermore, the newly launched salmon bowls line also features 9.6 oz of premium seafood and other high-quality ingredients. These initiatives underscore the company’s dedication to providing value to consumers amidst market challenges.

Jon Demers, Co-Founder of Scott & Jon’s, expressed enthusiasm about the company’s decision, stating: “At Scott & Jon’s, we prioritize the satisfaction of our consumers above all else. By increasing the size of our bowls without increasing the price, we are demonstrating our commitment to providing exceptional value and quality. We refuse to compromise on either, even in the face of industry challenges like shrinkflation. Our consumers deserve the best.”

The decision to enlarge the portion sizes of these popular meals reflects Scott & Jon’s unwavering dedication to premium seafood and consumer satisfaction. By maintaining the same price point while offering more product in every bowl, the company aims to ensure that its customers can continue to enjoy delicious, nutritious seafood meals without feeling shortchanged.

The increased-size shrimp and salmon bowls are beginning to ship to retailers nationwide. Actual shipment dates will vary by retailer depending upon existing inventories. Consumers can expect to see the larger portions on shelves and online platforms in the coming weeks.

Subscribe to Grocery Insight