Sears strengthens online presence with new brands

On Aug. 6, Sears Holdings boosted its online marketplace by strategically adding top brands and popular products sears.com sold by third-party sellers. The company announced the addition of floor care brands Hoover, Dirt Devil and Oreck; men’s and women’s national shoe brands Dockers, G.H. Bass & Co. and Lucky Brand as well as precious metals including gold, silver, platinum and palladium bullion bars, rounds and coins, as well as premium bullion products.

“Sears continues to grow the online product selection offered by third-party marketplace sellers as we develop new relationships with leading companies to participate in the sears.com ecosystem,” said Peter Lai, chief online officer for Sears. “From top shoe brands and floor care appliances to gold bullion and commemorative coins, members can always find the products on sears.com that meet their needs,” Lai said.