On April 4, 2019 Sears announced plans to open three new Home & Life stores in May. Until recently the company had been struggling with bankruptcy. The new stores are a smaller format and will be located in Anchorage, Alaska; Lafayette, Louisiana and Overland Park, Kansas. The Home & Life stores will offer appliances, mattresses, home services and connected home products. The stores were developed based on insights from Sears Appliances & Mattresses stores which opened in Ft. Collins, Colorado; Pharr, Texas; Honolulu, Hawaii and Camp Hill, Pennsylvania. They will range in size from 10,000 sq. ft. to 15,000 sq. ft.
“The exciting new Sears Home & Life stores will carry power categories where Sears has a real strength: Appliances, mattresses and our home services business,” said Peter Boutros, chief brand officer for Sears and Kmart and president of Kenmore, Craftsman and DieHard brands. “We are here to serve these communities, and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint. Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward,” Boutros added.