Selma Postma appointed as brand president for Peapod

On Nov. 8, 2018 online grocer Peapod announced the appointment of Selma Postma to the role of brand president at the company, effective Jan. 1, 2019. Postma joins Ahold Delhaize USA-owned Peapod after a career of almost two decades at Albert Heijn, a leading food retailer in the Netherlands and an Ahold Delhaize’s local brand.

Postma has been general manager of Albert Heijn Online since 2014, where she helped to accelerate online sales to more than 20 percent annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app ‘Appie’, and developing solutions such as voice assistance, delivery subscriptions and more.

“I’m very excited to see Selma take up this important role at Peapod, one of our great local brands and the leading US online grocer, as we are stepping up efforts to further accelerate US e-commerce growth,” said Frans Muller, president and CEO of Ahold Delhaize. “Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase. Selma’s appointment is a testimonial to the deep talent pool within Ahold Delhaize and it shows how we can share best practices and knowledge across the group,” Muller said.