ShopRite of Warminster, PA Launches “Fresh to Table” In-Store Experience
The ShopRite of Warminster, located at 942 West Street Road in Warminster, PA, recently debuted Fresh to Table, an innovative store-within-a-store concept where customers can find fresh, on-trend foods, easy to prepare ingredients and meal solutions in a variety of grab-and-go formats.
Designed within the store’s existing footprint, Fresh to Table reinvents and reimagines traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience. These include sections with ready-to-cook items, ready-to-heat and ready-to-eat meals. The multi-purpose space also features new and innovative foods from ShopRite’s Own Brands lines, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry items.
“We are excited to launch Fresh to Table as it offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Deborah Cowhey, Owner and Operator of the ShopRite of Warminster, a family-owned and operated business with strong ties to the community. “The store-within-a-store concept provides a wide selection of wholesome seasonal foods, an outstanding variety of products and a convenient solution to help our customers find the meal solutions they are looking for at the best possible price.”
Other highlights of the Fresh to Table shopping experience combine the best of ShopRite’s ready-made meal expertise with foods and ingredients curated by ShopRite chefs and procured from departments across the store, including meat, seafood, produce, bakery and more. The Fresh to Table space is designed to provide easy to prepare entrees and dinner solutions for shoppers. Additionally, shoppers can also access Fresh to Table meals, snacks and produce through the store’s online grocery service.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Other banners under Wakefern include Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market.