SideChef, the all-in-one cooking platform, announces the launch of shoppable recipes available in the Amazon Fresh ‘recipes’ section, accessible through the Amazon app and website.
The pairing offers Amazon Fresh customers access to SideChef’s library of more than 11,000 recipes, allowing shoppers to find the perfect dish to satisfy any craving. Finding recipes is easy and intuitive; shoppers can search with keywords, select from trending and seasonal offerings or choose from recommended recipes based on past purchases. With Amazon’s shoppable technology, all recipe ingredients can be added to your cart for an in-store pick-up or delivery order with just one click.
“Shoppable recipe technology is the future of how consumers will purchase groceries,” noted Kevin Yu, CEO and Founder of SideChef. “We are thrilled to be working with Amazon Fresh to make this technology accessible to even more consumers across the country.”
SideChef is one of two culinary content providers currently offering this new experience with Amazon Fresh. To access the recipes, consumers can visit the ‘Recipes’ section within Amazon Fresh on the Amazon app or website.