Simply 7 Snacks Introduces Two New Options Along with Revamped Branding

Simply 7 Snacks introduces two new snacks this summer: Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. Both of these have launched in a new, fresh look for the brand.

Sea Salt Veggie Straws are a tasty snack of garden-fresh cauliflower, broccoli, carrots and potatoes turned straws, topped with a touch of sea salt. Unlike most veggie straws that are made from spinach, tomatoes and potatoes, Simply 7 is now giving consumers a snack they want with the veggies they crave plus 1/3 cup of vegetables per 1 oz serving. Each bite actually tastes like the vegetables consumers expect, just in a fun, crunchy way.

Fiery Pepper Lentil Chips are an enticing snack of wholesome lentils turned chips, loaded with a warm, smooth heat that builds from a blend of cayenne and chili peppers. This chip gives heat-loving consumers a flavorful crunch straight out of the bag or can be paired with a favorite dip.

Both snacks are non-GMO Project Verified, gluten-free, kosher and vegetarian. The Sea Salt Veggie Straws are available in a 6 oz bag and the Fiery Pepper Lentil Chips are in a 4 oz bag. Both products have an MSRP of $3.99 and are available on Amazon.com and in natural and mainstream grocery stores.

In addition to bringing two new products to market, Simply 7 Snacks has launched a new, fresh look with redesigned branding and packaging, leveled up its products to deliver more flavor in each bite, simplified ingredients for shorter, cleaner statements and reduced sodium by an average of 30 percent across the portfolio.

True to the brand’s roots, the number seven still has a place, but in a new way with its “7 Ways to Feel Good & Thrive” which further connects the brand with its consumers’ lifestyles and values. All Simply 7 flavors continue to be non-GMO Project Verified, certified gluten-free, kosher, vegetarian and free from top allergens.

“We are excited to transform our brand and bring our fans what they’ve been asking for – stronger flavors, lower sodium and a packaging design that is contemporary, fun and healthy,” said Rashim Oberoi, President of Simply 7 Snacks.

The bold new look and renovated products are in stores now.