November 1, 2022

Skinny Butcher Comes to Texas H-E-B Markets

Skinny Butcher, a plant-based meat alternative, can now be found in frozen aisles of H-E-B supermarkets across Texas. The launch comes after the brand’s continued success, especially in Safeway, Walmart and Costco.

Launching earlier this year, Skinny Butcher’s soy- and palm oil-free poultry alternatives employ pea protein and a progressive vegetable fiber strain. In conjunction with Golden West Food Group, who produces and distributes Skinny Butcher products, they have created a winning formula with a “skinny” footprint that has impressed a variety of retailers, including the dominant Texas grocery chain.

Skinny Butcher CEO Dave Zilko said, “We are excited to now be available at H-E-B as we continue to become more readily available nationwide. Consumers deserve easy access to their favorite foods and as we’ve seen with the continued popularity and demand of Skinny Butcher products, we knew that we needed to find our way to H-E-B.” He continues, “We’ve read the emails and messages on social media and are answering the call to come to Texas!”

In addition to H-E-B stores, Skinny Butcher’s Crazy Crispy Chick’n products are also available in the following retailers and locations:

  • Costco Midwest
  • Gordon Food Service, all US retail locations
  • (as part of a partnership with Netflix’s Stranger Things)
  • Safeway – Seattle, Mid-Atlantic and Intermountain regions
  • Gelson’s – Southern California

H-E-B shoppers can now find Skinny Butcher’s Crazy Crispy Chick’n nuggets, tenders and breasts at their local stores, which are offering $1 off any Skinny Butcher item from 11/2-11/16 and then again from 1/04-1/17.

For more information about Skinny Butcher and its variety of sustainable offerings, visit Skinny Butcher.

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