Snack Brand That’s it. Launches Keto Kick Coffee Energy Bar
Plant-based snack brand That’s it. Has launched its Keto Kick coffee energy bar, a groundbreaking new keto coffee energy bar made with only six real, whole ingredients, including 95mg of caffeine from fair trade, single-origin Ethiopian coffee beans.
“As a registered dietitian nutritionist, the first thing I always look at is ingredients – and Keto Kick’s are impressive,” noted Cynthia Sass, MPH, MA, RD, CSSD. “With just six recognizable ingredients, including organic dates, garbanzo beans and coffee, this bar is clean, simple and 100 percent plant-based. Whether you follow a Keto diet or not, this mini bar makes a great alternative to your morning cup of coffee or usual afternoon pick-me-up.”
Keto Kick launches at a pivotal time for the snack bar industry. While a steep decrease in on-the-go activity during the Covid-19 pandemic led to a dramatic decline in sales across the category, experts expect a quick rebound as consumers return to pre-pandemic activity levels and on-the-go snacking habits. It is also predicted that consumers’ heightened interest in healthy eating, functional foods and taking a more holistic approach to food and wellness will continue, even as the pandemic fades.
“Keto Kick is more than a line extension; it’s a true innovation – Not only for That’s it., but for the Keto and energy bar categories as well,” said That’s it. Founder and CEO Dr. Lior Lewensztain. “The timing couldn’t be better. As we begin transitioning back to ‘normal’, we expect to see an increase in demand for on-the-go snacking and coffee products, while the Covid-induced focus on overall wellness will be here to stay – perfectly positioning Keto Kick for the post-pandemic world.”
Keto Kick is available in two flavors: Chocolate and Vanilla. Its six all-natural ingredients include: organic dates, FiberSMART Organic Soluble Tapioca Fiber Powder, organic garbanzo beans, organic Ethiopian single-origin Arabica coffee beans, sea salt and organic cacao or organic vanilla. Each 20g bar is certified USDA Organic, gluten-free, non-GMO, kosher and free from the top 12 allergens. It contains 45 calories, five net carbs and eight grams of fiber. Keto Kick is available here and at Amazon.