February 10, 2021

Snack Pack Partners with SOUR PATCH KIDS on New Juicy Gels

Snack Pack, a brand of Conagra Brands, Inc., has partnered with SOUR PATCH KIDS to launch a collection of sour and sweet Juicy Gels.

This new line gives SOUR PATCH KIDS fans another way to enjoy their favorite mouth-puckering flavors with Juicy Gels in classic REDBERRY and Blue Raspberry. These new gels are made with real sugar and no high fructose corn syrup, are gluten free and kosher and contain 0 grams of fat and 100 calories per serving.

“Conagra is committed to driving accelerated growth across our portfolio,” said Audrey Ingersoll, Brand Director on Snack Pack. “When it comes to snacking, consumers are looking for fun new ways to enjoy their everyday favorites. The partnership between Conagra’s Snack Pack and Mondelez’s SOUR PATCH KIDS leverages famous attributes from these iconic brands to deliver an unexpected and truly fun snacking experience.”

Snack Pack SOUR PATCH KIDS Juicy Gels will surprise your taste buds and are packed with pucker power. These delicious treats will keep everyone satisfied when you bring all your favorite Kids to the party.

“At SOUR PATCH KIDS, we’re all about showing up for our fans in new and exciting ways,” said Mili Laddha, Associate Director of Marketing, Mondelēz International. “We know how much they love the ‘sour then sweet’ taste so we are always looking to provide them with unique experiences outside of candy that help continue fueling that fandom. We can’t wait for them to now be able to find SOUR PATCH KIDS in the pudding and gels aisle through our partnership with Conagra.”

Snack Pack SOUR PATCH KIDS Juicy Gels can be found in the pudding and gels section of grocery stores and mass retailers and at select online retailers in early February 2021. They are arriving on store shelves with a suggested retail price of $2.79 per pack.

The Snack Pack line also includes flavorful pudding and juicy gels, all of which can be found in the pudding and gels aisle.

Visit www.snackpack.com to learn more about Snack Pack SOUR PATCH KIDS, as well as the full line of Snack Pack gels and pudding.

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