Sommarøy Spirits Expands Grocery Footprint at Jewel-Osco and Whole Foods

Dreaming of an easier way to wake up the next workday without a martini-induced headache or seamlessly transition to a glass of wine at dinner without feeling out of control? There are now more choices for the nearly 65 percent of adults nationwide moderating their alcohol intake. Sommarøy Spirits – mid-strength gin and vodka with zero carbs, lower calories and two-thirds the alcohol of traditional spirits – is expanding its grocery footprint, offering more consumers a sophisticated, full-flavor option to embrace true moderation.

The no- and low-alcohol market grew by more than 7 percent in 2022 according to IWSR. With an ABV of 27.5 percent – one-third less than the alcohol content of traditional spirits – Sommarøy is officially defining the mid-strength category as spirits between 25-30 percent ABV. As a result, retailers like Jewel-Osco and Whole Foods Market are now reserving shelf space to meet consumer demand for quality spirits between non-alcoholic and full proof.

Already available in major beverage retailers like Total Wine & More, Lee’s Discount Liquor and Binny’s Beverage Depot, Sommarøy Vodka is now available in 73 Jewel-Osco stores in Illinois and Sommarøy Gin is available at 53 Whole Foods stores across 12 states, with distribution anticipated to expand significantly by year’s end.

“Our entry into Jewel-Osco and expansion within Whole Foods stores proves the profitability of the burgeoning mid-strength market segment for retailers,” said James Cosma, CEO and co-founder of Sommarøy Spirits. “People don’t want all or nothing when it comes to moderating their drinking – sometimes you want a mellow buzz without going completely non-alc or settling for a watered-down cocktail. More consumers can now add the solution directly to their shopping carts.”

Landing on-shelf at major grocery retailers across the country are just some of the brand’s recent successes. Sommarøy Spirits have also been awarded various industry accolades, including the New York International Spirits Competition (NYISC) Low Proof Spirit Producer of the Year. Sommarøy Gin and Vodka have won NYISC Silver (92 points) and Gold (94 points), 2024 SIP Awards Double Gold and Gold, a 97 and 95 rating from The Tasting Panel Magazine and Gold (93 points) and Silver (88 points) from Beverage Tasting Institute, respectively.

Start your moderation-minded journey today. To find a retailer near you, mid-strength cocktail recipes and stay in the loop with the latest news and product drops, visit Sommaroy Spirits and follow @SommaroySpirits.