July 1, 2020

Southern Recipe Small Batch Launches Two New Bean Dips

Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind snack, has launched its Pork & Pinto Bean Dip and Pork & Spicy Black Bean Dip, which are a departure from what consumers expect from the fast-growing pork rind brand. Southern Recipe Small Batch will make the new products available online and in retailers wherever Southern Recipe Small Batch pork rinds are currently sold.

The bean dips allow the brand to diversify its current offerings and cater to the unique needs of today’s shoppers. Ultimately, these products fill a need for more depth and greater variety within the snack food aisle, overall. Pork & Pinto Bean Dip and Pork & Spicy Black Bean Dip both offer the high-quality attributes consumers appreciate in each of Southern Recipe Small Batch’s products. Each dip is carefully crafted to be better-for-you, made with clean ingredients and dip-able, with farm-fresh vegetables and the brand’s signature pork rinds mixed into every bite.

“We get a kick out of bringing consumers products they can really get behind. Gluten-free, low fat, high protein and MSG-free bean dips are where our latest desire to innovate took us,” said Mark Singleton, VP of Sales and Marketing at Rudolph Foods. “The pork rind category is explosive, and we want to continue to make it more accessible to a broader group of consumers with this launch.”

Subscribe to Grocery Insight