“SpartanNash is more focused than ever on being the most customer-focused, innovative food solutions company,” said SpartanNash CEO Tony Sarsam. “Our innovation through technology goes hand-in-hand with the overall strategy of the Company, making Masiar a natural leader for the IT function moving forward. He brings more than two decades of experience connecting strategy, technology, innovation and execution to drive growth and transformational change.”
Prior to SpartanNash, Tayebi served as Global Head of Corporate Strategy and Business Development at Whirlpool Corporation. In that role, he was responsible for strategy and acquisitions, including Yummly, a leading technology food platform offering online grocery delivery. After acquiring Yummly in 2017, Masiar served as Chief Operating Officer at Yummly, executing Whirlpool’s innovation growth strategy and tripling users to 23 million.
Previously, Tayebi was an Executive Director at UBS focused on strategy, M&A and transformational change. During his time at UBS, he served in various leadership positions, including Americas Chief Technology Officer and Global Head of Change Management for its Asset Management division. Before joining UBS, Tayebi worked with various Fortune 500 clients on strategic initiatives during his time in management consulting.
Tayebi holds an MBA from the University of Chicago, Booth School of Business and a bachelor’s degree in economics and finance from Bentley University. He was named one of the University of Chicago Booth’s Top 15 Alumni in Tech.