SpartanNash Unveils Fresh Store Vision with Revamped Family Fare

Food solutions company SpartanNash is unveiling a new chapter in grocery shopping with the grand reopening of its Family Fare store at 993 Butternut Dr. in Holland, MI. A modernized shopping destination, it features an enhanced array of fresh meal solutions, convenience-focused food selections, a beef jerky bar and a nostalgic vintage candy station. The refreshed concept will serve as a model for future Family Fare remodels, with the Holland community being the first to experience and influence the new direction for Family Fare stores across the region.

“We’re thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love,” said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan. “This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare’s core pillars of freshness, friendliness and value, and this store sets the stage for future updates across our stores.”

The newly redesigned Family Fare offers a vibrant, market-style shopping environment with several new features like:

• Open bakery with live baking to fill the store with aromas of fresh-baked pastries, along with artisan breads and desserts like Tres Leches Cake.
• Expanded deli options with fresh, grab-and-go meal solutions like a Caribbean Grain Bowl with Salmon and Chimichurri, along with sandwiches like a Fried Wild-Caught Alaskan Cod.
• $20 healthy meal kits that can be prepared in 20 minutes or less, designed to feed a family of four.
• Nostalgic candy station with entertaining sweets from yesteryear.
• Bulk jerky bar.
• Market fresh buys at new lower prices with fresh-cut produce.
• Dedicated value wall showcasing competitive promotions.

“Family Fare stores have served the Holland community for almost 60 years, and today nearly a half million shoppers come through the doors of our local stores here every year,” said Family Fare Store Director Michael Farrell. “At Family Fare, our tagline is ‘In Your Neighborhood,’ and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors.”

In further celebration of the grand reopening, the store hosted a family friendly party last Saturday in the parking lot with food and games for children, with proceeds benefiting the West Ottawa Rugby Team.

In alignment with SpartanNash’s People First approach, the company continues to invest in innovations that benefit associates, store guests and the communities it serves. The Holland store’s remodel reflects SpartanNash’s commitment to evolving with consumer preferences, and another Family Fare refresh is planned for Sparta, MI, later this fall.