February 16, 2022
Sprouts Organics and CoComelon Launch First-Ever Food-Brand Collaboration
Sprout Organics – known for making delicious organic meals and snacks for babies and toddlers – launches a co-branded product line with “CoComelon,” across North America. The partnership, the first of its kind, features kiddos’ favorite loveable characters, J.J., YoYo, TomTom and more. As one of the most popular kids’ entertainment properties of the streaming age, “CoComelon” captivates kids across the globe and Sprout will now bring that fun to mealtime with a sampling of veggie-packed purees and wholesome snacks made with real, organic ingredients.
“Making mealtime fun is in our DNA, and this collaboration takes that promise to a whole new level,” said Capp Culver, CEO of Sprout Organics. “We’re thrilled to bring the beloved ‘CoComelon’ characters to life through organic foods that kids will love and parents can feel good about, making meal and snack time more fun for the whole family.”
The Sprout Organics x CoComelon line features a range of offerings including Baby Food Pouches for 6-months and up and Wafflez and Curlz snacks for the pickiest toddlers. The baby food pouches will be available in two delicious combinations: New Yes, Yes Veggies (made from organic peas, organic pear, organic apple, organic banana, organic green beans, organic kiwi and organic broccoli) and Apple Oatmeal Raisin with Cinnamon, packaged in ‘mess proof’ pouches. Pumpkin Butter and Jelly Wafflez, Broccoli Curlz and White Cheddar Curlz will all feature the loveable “CoComelon” characters with more varieties launching throughout the year.
With more than 110 million subscribers worldwide, “CoComelon” is the No. 1 children’s entertainment and educational show in the world with its top three episodes generating nearly nine billion views on YouTube around the world. Additionally, the show was No. 1 on Netflix and maintains a Top 10 ranking across all genres with the recent launch of Season 3.
“We’re constantly looking for new ways to bring fun and excitement to families across the country, and mealtime is such a natural opportunity for us to explore,” said Joan Grasso, Head of Consumer Products, North America at Moonbug Entertainment. “Sprout Organics is the perfect veggie-forward brand and partner to bring our characters and songs to life in a way that promotes real, organic ingredients as fuel for little, growing minds and bodies.”
Sprout Organics Enters Walmart with “CoComelon” Collaboration
Sprout Organics will also launch in Walmart nationwide with Sprout Organics x CoComelon products available on Walmart by early March and rolling out to close to 900 Walmart stores in April 2022. The initial product offering across Walmart will include 5 SKUs, featuring Blueberry & Apple Wafflez and Berry Grape Smoothie Pouch available exclusively at Walmart, along with the new Yes, Yes Veggies and Apple, Oatmeal, Raisin & Cinnamon Pouches and Broccoli Curlz.
“We’re delighted to begin this valued partnership with Walmart with the launch of our Sprout x CoComelon products,” said Capp Culver, CEO Sprout Organics. “Both Walmart and Sprout are committed to making affordable, high-quality organic products accessible for families across the country. This expansion onto the shelves of Walmart greatly elevates our ability to do this, while also bringing the fun and delight of CoComelon to snacking and mealtime. Together, we know kids will say ‘Yes, Yes’ to more veggies!”
“We’re so pleased to introduce the Sprout Organics CoComelon collaboration at select Walmart locations and on Walmart.com,” said Noemi Dominguez, Merchant, on behalf of Walmart. “Sprout Organics and ‘CoComelon’ bring together the best of what we can offer our children – making mealtime and snack time healthy, easy and fun for kids.”
With this expansion into Walmart, Sprout Organics will now be available in more than 90 percent of the organic baby food market. Sprout Organics x CoComelon products are also available direct-to-consumer on the Sprout Organics website and on Amazon for suggested retail prices ranging from $1.99 to $4.29. For more information on the new product offerings, click here.