Subway Restaurants Partners with Broad Street Licensing Group to Deliver Licensed Products to Fans Globally

Subway restaurants has appointed Broad Street Licensing Group (BSLG), a leader in international brand licensing, to represent the iconic sandwich brand and expand the Sunway licensed footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle spaces.

“Our collaboration with BSLG enables us to connect fans to the Subway brand in new and unexpected ways,” said Mike Kappit, Chief Operating & Insights Officer at Subway. “With BSLG, we will grow our presence beyond our natural boarders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

For more information, visit the company’s official press release.