Sunshine Beverages has expanded its portfolio of Sparkling Energy Drinks with the launch of Tropical Pineapple. The launch comes on the heels of this year’s majority investment from Cypress Ascendant, a strategic capital investment firm, fueling a refreshed business model, operations and increased awareness for the brand.
The investment brings new leadership to Sunshine, including Amanda Goers as President, who has spearheaded a pivot to the brand’s approach to help fuel opportunities such as expanded distribution, consumer appeal and adoption, bolster reach and marketing support.
“The Cypress Ascendant team is helping to kick off an exciting era for Sunshine, a brand with limitless potential,” said Goers. “Tropical Pineapple has long been in the works and is rounding out the portfolio as a highly-anticipated summer flavor, sure to become a classic. At the same time, more consumers are buzzing about the brand across the country. We’re eager to see where the Cypress team’s decades of combined veteran experience, valuable industry relationships and connections, and overall leadership can bring the brand from exciting innovation announcements to growth and more in the future.”
Tropical Pineapple joins the product lineup that also features Clementine Twist, Ginger Berry and Blueberry Lemonade. It combines the ripe, slightly sweet flavor of fruity pineapple with notes of citrus into a refreshing sparkling energy drink. Filled with electrolytes, vitamins A, C, D and E and 70mg of organic caffeine sourced from organic green coffee beans, each can offers 100 percent of the recommended daily value of Vitamin B12 to support energy levels, nerve function and the immune system.
Tropical Pineapple is now available for purchase on Amazon, Drink The Sunshine and on shelves at more than 2,000 stores nationwide including Weis Markets, Food Lion, Lowes Foods and Canteen with additional partners to be named within foodservice, natural, grocery and club channels. The 12 oz. cans are sold individually with an SRP of $2.49 or in 12 packs with an SRP of $29.99. For more information, visit Drink The Sunshine.