SurgePays Launches ClearLine Across All Market Basket Stores, Driving High-Margin Recurring SaaS Revenue Through Nationwide Retail Media Rollout
SurgePays, Inc, a wireless and point-of-sale technology company, today announced the full deployment of smart digital advertising and content display units across all 17 Market Basket Food Stores in North Carolina through SurgePays’ innovative ClearLine software-as-a-service (SaaS) platform.
ClearLine transforms mounted flat screens into fully connected retail media hubs, capable of running video ads, dynamic promotions, coupons and QR codes in real-time. ClearLine provides retailers with a reliable way to engage shoppers, foster brand loyalty and unlock new advertising revenue streams.
“The deployment of ClearLine across Market Basket’s stores is a powerful validation of our strategy—driving shopper engagement, lifting sales at checkout and creating new subscription-based advertising revenue streams. We have a future goal of AI-powered marketing that considers day, time of day and factors such as inventory, other distributor input and marketing dollars for maximum consumer engagement,” said Brian Cox, CEO of SurgePays.
The addition of smart technology in-store will enable control over advertising, the rotation of ads, the ability to play videos and facilitate promotions through coupons and QR codes. By replacing outdated and unreliable signage, ClearLine empowers store owners to run dynamic, targeted campaigns that boost shopper engagement and brand loyalty, while simultaneously creating new advertising revenue streams that drive measurable ROI for both retailers and SurgePays. This deployment highlights ClearLine’s ability to turn a long-standing retail challenge into a scalable, high-margin, subscription-based revenue opportunity delivering value not only to retailers and brand partners but also to SurgePays shareholders.
Cox continued, “This rollout represents a key milestone in SurgePays’ scalable revenue roadmap to expand ClearLine across its nationwide wireless retail network, which spans thousands of locations. With a proven model now operating at scale, we believe SurgePays is positioned to accelerate installations into additional convenience and independent grocery chains, driving predictable SaaS revenues, increasing market share and delivering sustained long-term shareholder value through this scalable, high-margin revenue platform.”
Each location that has adopted this in-store digital advertising technology will carry and be tied to SurgePays’ point-of-sale ClearLine software.
“We started on this journey nearly two years ago when we decided to do marketing in our stores by installing digital signage screens,” said Steve Hunt, vice president of Market Basket Food Stores and chairman of the board of the statewide North Carolina Retail Merchants Association. According to Hunt, the initial effort failed repeatedly, with the screens going dark after just three hours of operation. They needed a tech and marketing savvy partner to get the screens working properly, which would allow them to easily upload and change content throughout the day to support their customers and brand partners.
“We greenlighted the expansion to all our stores. ClearLine manages all our content and promotions,” said Hunt.
Market Basket selected SurgePays’ ClearLine platform to overcome the shortcomings of legacy digital signage, which typically consists of flat screens with USB drives displaying rotating photos. With ClearLine, stores can now run dynamic, dayparted campaigns from promoting fresh morning coffee to highlighting afternoon beverage specials alongside sponsored brand messages. This capability not only enhances the in-store customer experience but also delivers measurable sales lift at the point of purchase, proving ClearLine’s value as a revenue-driving solution for SurgePays’ scalable growth strategy.