SweeTARTS, Lemonhead and Spree Tap into Candy Trends with the Launch of Freeze-Dried Varieties for the First Time
Get ready to experience your favorite iconic candies – SweeTARTS, Lemonhead and Spree – like never before. They have been reimagined in a bold, freeze-dried format that brings out a whole new level of crunch and taste experience.
Each tasty piece of SweeTARTS, Lemonhead and Spree Freeze Dried candy offers the same one-of-a-kind flavors from these fan-favorite brands, transformed into an unexpected and flavorful light and airy bite. The new candies offer an exciting sensory snacking experience, delivering bold textures and tastes that will delight consumers everywhere.
- SweeTARTS Freeze Dried candy showcases the vibrant and mouthwatering combination of sweet and tart in an exciting new form. This product takes the beloved mini chewy SweeTARTS experience to new heights with an unexpected, distinct crunchy texture.
- Lemonhead Freeze Dried candy offers the iconic mouth-puckering lemon flavor consumers know and love, now in an airy and snackable freeze-dried format.
- Spree Freeze Dried candy reimagines the traditional chewy candy with classic fruit flavors in a satisfying crunchy experience that delivers a deliciously tangy flavor with every bite.
“We know our consumers are always craving exciting new ways to experience their favorite candy, so we’re setting a new standard,” said Kiren Devereux, Director of Marketing, SweeTARTS. “Freeze Dried represents a space that consumers are very interested in – unlocking entirely new textures while honoring the authentic flavor profiles that make these brands beloved by so many.”
SweeTARTS Freeze Dried, Lemonhead Freeze Dried and Spree Freeze Dried candy will hit shelves at select retailers nationwide beginning in September, including Target and Walmart. Available in 4oz packs, each freeze-dried candy is perfect for those looking for an afternoon treat, a go-to movie theater bite, a road trip companion or simply a fun addition to the desk drawer.
The new freeze-dried candies are the latest breakthrough addition to the Ferrara offerings, which also includes NERDS, Trolli, SweeTARTS, Black Forest, Laffy Taffy and more. For additional information on the new lineup or the full list of Ferrara brands, visit Ferrara.com or follow SweeTARTS (@sweetartscandy) or Lemonhead (@reallemonhead) on Facebook, Instagram and TikTok.