SweeTARTS Takes the Unexpected Combination of Sweet and Tart to the Next Level with NEW SweeTARTS MEGA Rope

SweeTARTS, the candy brand known for daring to combine the unique flavors of sweet and tart, is launching a new take on its signature soft and chewy SweeTARTS Rope with NEW SweeTARTS MEGA Rope.

SweeTARTS MEGA Rope are filled with “MEGA” amounts of tart filling surrounded by sweet, smooth licorice. Available in the popular classic SweeTARTS Ropes flavor – Twisted Rainbow Punch – each fun, soft and chewy bite features a perfectly powerful union of delicious, vibrant fruit punch flavors with a deliciously tart filling to match.

“We know that consumers are increasingly looking for candy that is both fun, delicious and provides unique eating experiences. SweeTARTS MEGA Rope meets that demand. It’s not only a pick-me-up that will excite taste buds, but it will satisfy sweet and tart cravings all in one MEGA form,” said Dave Foldes, Director of Marketing for SweeTARTS. “As the latest innovation to join the SweeTARTS family, this treat is just another way we’re daring fans to try an unexpected flavor combination with every bite.”

Each soft, chewy rope features unique packaging with an individual SweeTARTS MEGA Rope inside, making it an ideal treat for road trips, movies or snacking on the go. The new product is a permanent addition to SweeTARTS’ existing line of candies and is now available for purchase at retail locations nationwide. SweeTARTS Mega Rope comes in 1.32-ounce packs for a suggested retail price between $1.49 to $1.99. Prices may vary.