Swiss Miss, a brand of Conagra Brands, is collaborating with General Mills Cinnamon Toast Crunch to introduce new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix.
“We love creating sweet, warm moments of indulgence,” said Audrey Ingersoll, VP/GM, Sweet Snacks, Conagra Brands. “Our new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix is another delicious way for Swiss Miss to deliver happiness in a mug.”
To prepare a serving of Swiss Miss Cinnamon Toast Crunch Cinnamilk, simply combine hot water with the creamy drink mix and then stir in a second envelope full of Cinnadust and marshmallows. Each box includes six pairs of drink mix.
“We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans’ favorite parts about the product,” said Astrid Perez Martin, Sr. Brand Manager for Cinnamon Toast Crunch at General Mills. “This is why we’re delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust flavored milk during new parts of their day.”
The new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix will be available in grocery stores, mass retailers and e-commerce outlets beginning in June, with a suggested retail price of $2.99. For more information on all of Swiss Miss’ indulgent hot cocoa offerings, visit Swiss Miss. And to explore Cinnamon Toast Crunch’s collection of cereals, snacks and recipe ideas, visit Cinnamon Toast Crunch.