December 5, 2023

Taco Bell at Home Answers Craving Calls from College Students on Taco Bell-less Campuses

Taco Bell at Home comes to the rescue of college students staring down finals season but have no Taco Bell restaurant nearby with the new “Taco Bell SOS Kit,” designed to give students on these campuses the next best Taco Bell experience. The kit features the newest Taco Bell at Home essentials from Kraft Heinz for students to recreate fan-favorite menu items.

Each kit contains a wide variety of Taco Bell at Home products, including new Mild and Hot Flavored Crunchy Taco Shells, fan-favorite Mild, Hot, Fire and Diablo sauces and Original and Fajita seasoning packets. Kits will be delivered straight to students’ doors, courtesy of Amazon, while supplies last. Just add a protein and/or veggies and enjoy delicious Taco Bell from the comfort of the dorm.

But it wouldn’t be dorm life if students weren’t eating in bed and with more than 2 million views, Taco Bell in bed seems to be the obvious choice. To give students the opportunity to enjoy their craveable Taco Bell at Home creations from the comfort of their beds while preventing spills, drips and crumbs from staining their bedding, the kit also features a never-before-seen, exclusive spill- and stain-resistant TwinXL-sized bedsheet. Simply lay the sheet over the bedding, get comfortable and dig in.

“The Kraft Heinz Company and Taco Bell created the Taco Bell at Home line to bring the beloved and signature sauces, shells, seasonings and more from the most popular Taco Bell menu items straight to your home,” said Megan Lang, Director of Brand Communications for Taco Bell at Home. “Our goal is to give fans the opportunity to satisfy their Taco Bell cravings anywhere, anytime, even if there is not a restaurant location nearby – including the students who suffer from the misfortune of a Taco Bell-less campus as they prepare for final exams.”

Students across the country can purchase their own kit for $7.99 on Taco Bell SOS Those unable to get their hands on a kit can still enjoy delicious at-home creations by trying the full lineup of Taco Bell at Home products, available at major retailers nationwide.

“We have such an amazing fan base – their love and devotion to the brand is unmatched,” said Katie Taylor, Senior Director of US Brand Marketing at Taco Bell. “We are thrilled that the SOS Kits and Taco Bell at Home will help bring some much-needed Taco Bell goodness to the students asking for new locations near their campuses.”

To learn more and flaunt your Taco Bell at Home finals season survival kit on social media, follow and tag @tacobell and @kraftheinzus on Instagram and @tacobell and @hereatkraftheinz on TikTok.


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