March 22, 2018

Taco Bell’s tortilla chips to hit grocery stores

On March 22, Taco Bell announced beginning this May, the company will sell packaged Taco Bell tortilla chips at grocery and convenience stores across the US.

The chips will be available in Fire and Mild sauce packet flavors as well as Classic. The latest launch by Taco Bell allows fans to enjoy the company’s chip offering as well as familiar sauce packet designs and saucy wisdom on the chips’ packaging.

“The launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” says Marisa Thalberg, chief brand officer, Taco Bell. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both flavors and packaging of our tortilla chips.”

The Classic tortilla chips are salted and crispy, the Mild chips are seasoned with Taco Bell’s Mild sauce which has hints of three chili peppers and cumin and the Fire tortilla chips will have Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.

The Fire and Mild flavors will be sold in 1-ounce, 3.5-ounce, 11-ounce and 30-ounce bags, while the Classic chips will be solid in 1-ounce, 3.5-ounce, 13-ounce and 30-ounce bags.


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