Taki’s Adds to Line Up of Snack Foods with 5 New Offerings and New Look

Takis, the iconic spicy rolled tortilla chip brand known for its intensely good flavor, has announced the brand is expanding its lineup into five new snack categories and is unveiling a new look. Leading with its signature Fuego variety, Takis is looking to disrupt the salty snack category and solidify its place as the most intense snack brand in the world.

By expanding the Takis brand to new snack categories and subcategories, the brand looks to capitalize on Takis signature intensity by offering new products that fit a variety snacking occasions, while continuing to provide consumers with bold, crunchy and intense flavors.

The five new brand extensions include:

• Takis Waves: The brand’s first line of ridged potato chips.
• Takis Watz: Taki’s entry into the cheese snacks category.
• Takis POP!: The bold flavor of Takis joins the ready-to-eat popcorn category.
• Takis Stix: Taki’s take on corn snack sticks.
• Takis Hot Nuts: Launched in Fall 2020, Takis Hot Nuts continue to be popular with consumers, with sales up 15.2 percent year to date.

Bold new flavors call for a bold new look. Fans of Takis will face the intensity in a whole new way with a new packaging design that features a bigger emphasis on the Takis logo and the brand’s signature intense purple color taking center stage across all products. Each bag also has a distinct color blocking window featuring a flavor tornado effect that showcases the unique ingredients that come together to create that flavor. The packaging also highlights the return of Takis Heat-O-Meter – an icon that help consumers understand how intense the product is.

“Takis is known for big, bold flavors, so we are thrilled to bring the intensity of our iconic rolled tortilla chip to entirely new snacking categories,” said Sandra Peregrina, Marketing Director of Salty Snacks for Barcel USA. “We know our consumers are looking for satisfying snacks that level up the moment, and Takis is the perfect snack to do that. Takis Waves, Takis Watz, Takis POP!, Takis Stix and Takis Hot Nuts will provide a full flavor experience not yet offered in these snacking categories, so we’re excited to bring the intensity to consumers.”

For more information about the new Takis lineup, click here.