Target and Boar’s Head Team Up
Target is partnering with Boar’s Head to serve up super-convenient, quality grab-and-go food options in select stores such as sandwiches, salads, snacks, premium deli meats and specialty cheeses to name a few. The company has been testing these noshes in six New York stores, and will expand to up to 200 more Target stores across the country by the end of the year. Target is also further exploring more ways to bring this brand to Target consumers.
Boar’s Head has a century-long legacy of crafting deli offerings with uncompromising standards, choosing only the finest ingredients for its famous meats, cheeses, spreads and condiments while leaving out filters, by-products, added MSG, artificial colors and flavors, gluten and trans-fat).
“At Target, we’re on a mission to make it easy for families to discover the joy of food every day,” said Stephanie Lundquist, evp and President of Food & Beverages at Target. “And our partnership with Boar’s Head is yet another example of how we’re serving up the very best national brands our guests love while also differentiating with incredible, only-at-Target brands, all at a great value. We’re excited to work with Boar’s Head to give our guests even more delicious options to fit their busy lifestyles—and even more reasons to choose Target.”
Michael Martella, President of Boar’s Head brand said, “Boar’s Head has an unwavering commitment to quality that guides every decision we make, and we’re extremely thoughtful about the partners we choose. Target’s investment in differentiating their assortment and elevating their food and beverage experience makes Target and Boar’s Head a perfect pairing. We’re both passionate about delivering high-quality products and delighting shoppers with unexpected discoveries and fresh finds. We’re thrilled to partner with Target and look forward to bringing Boar’s Head’s premium offerings to even more Target guests.”