November 13, 2023

Tasty Bite Launches First-Ever Spice Balms Inspired by the Brand’s Bold Indian Flavors

When it comes to crave-worthy tastes, spice is king: three in five consumers love spicy foods and 63 percent prefer spicy global condiments1. As the leading ready-to-heat Indian food brand, Tasty Bite is answering this call with new Spice Balms, a first-of-its-kind collection of three spice-infused, gender-neutral lip balms that highlight the bold flavors found in the brand’s cult-favorite curries.

Take your tastebuds and your beauty routine on an international flavor journey. From mild to almost-too-hot-to-handle, there’s a Tasty Bite Spice Balm to satisfy any heat preference:

  • Tikka Masala Spice Balm is the perfect iteration of Tasty Bite’s Chickpea Tikka Masala entree. With a delightful smokey flavor, this mild balm will delight the lips (and senses) of long-time fans of Indian cuisine as well as newcomers.
  • Vindaloo Spice Balm is a medium spicy option that evokes the flavor and aroma of Tasty Bite’s Vindaloo entree. The bold, tangy flavor is made for those who like a little extra heat at the dinner table and beyond.
  • Hot & Spicy Spice Balm is for the most fervent spice lovers. With no shortage of chili peppers, a key spice found in many Indian foods and Tasty Bite products, this lip balm will take your Indian food flavor experience to hot new heights.

With Tasty Bite Spice Balms, you’ll have lip-smacking good Indian flavor right at your fingertips (or should we say, right at your lips), at home and on-the-go. One quick swipe packs some serious flavor that is just as memorable as mealtime.

“At Tasty Bite, we’re on a mission to free people from boring meals with accessible and authentically awesome Indian food,” said Gwen Abramowitz, Vice President of Marketing at Tasty Bite. “Our delicious ready-to-heat entrees, rice and sauces are ready in minutes — and now, even your daily lip balm application can instantly add a little (or a lot of) spice to your day.”

Snag the collection of all three limited-edition Spice Balms for $4.99 (the same price as Tasty Bite ready-to-heat entrees) starting Friday, Nov. 17 at 11 A.M. ET at Tasty Bite — gift the set to your favorite spice lover or keep all the flavorful heat to yourself. Tasty Bite Spice Balms will be sold on a first-come, first-served basis while supplies last, so don’t delay!

For more information about Tasty Bite, visit us at and follow us on Instagram, TikTok and X (formerly Twitter).


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