As families gear up for back-to-school season, the Teddy Grahams brand is teaming up with global nonprofit Save the Children to give kids and their families the opportunity to keep learning and developing all year long.
During the summer, many children are left without access to regular meals or essential learning resources — and studies show that kids without those resources can lose up to 34 percent of what they learned during the previous year, making the return to school challenging.
To help shine a spotlight on this and combat the “summer slide,” the Teddy Grahams brand is bringing Fair Book Fairs — a series of experiential and digital activations — to consumers across the United States, in addition to committing $100,000 to Save the Children’s Make Summer Fair campaign.
“All children deserve to enjoy a carefree childhood, one where they don’t have to worry about where their next meal or book is coming from,” said Caitlin Bolmarcich, Brand Manager, Teddy Grahams. “We’re proud to team up again with Save the Children, who work tirelessly to give kids in the US books and resources, social support and wholesome meals.”
The Teddy Grahams brand will reach thousands of families at the New Mexico State Fair (Sept. 9) and the North Alabama State Fair (Sept. 16) with their “Fair Book Fairs,” a pop-up experience that includes free samples of Teddy Grahams snacks and books. And for those unable to attend, the brand will be sharing tips on how parents can help prepare their kids for back-to-school season via the brand’s social channels and paid influencers.
“We’re grateful for the Teddy Grahams brand’s ongoing support of Save the Children’s Make Summer Fair campaign,” said Betsy Zorio, Vice President, US Programs at Save the Children. “Summertime is a critical part of a child’s development, and we’re committed to making sure kids are well nourished throughout the summer and beyond — both mentally and physically.”
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