Texas-Based H-E-B Partners with Crescent Foods to Offer Halal Meat and Poultry Options

A pioneer in premium, Halal hand-cut meat and poultry products, Crescent Foods has announced a strategic partnership with Texas-based retailer, H-E-B. The program includes a wide variety of fresh, Halal hand-cut chicken, beef and lamb products as well as breaded, frozen offerings. Now available in select Houston, Texas locations, the program is expected to quickly expand throughout Texas.

“While innovative retailers like H-E-B have carried Halal meat and poultry products in the past, the integrity of much-sought-after Halal hand-cut raises the bar,” said Huthyfah Abed, executive national sales director for Crescent Foods. “While shopping at H-E-B stores, we are proud to provide the opportunity for Muslim-American guests to complete their shopping experience with freshly stocked Crescent Foods products.”

Crescent Foods offers the “gold standard” of Halal, meaning Halal hand-cut products—in which machines and recordings are not used to cut corners during the harvesting process. Crescent Foods’ own teams ensure animals are handled by trained, qualified professionals who help to minimize discomfort and stress for animals. According to the company, these practices uphold the integrity of Halal hand-cut tradition and to ensure resulting products are simple, clean and pure. With third-party Halal verification and a certification process, Crescent Foods further instills confidence for customers and consumers, alike. Featured Crescent Foods’ products at select H-E-B stores include:

• No-Antibiotics-Ever Chicken: whole fresh, 8-piece cut-up, boneless skinless breasts, breast tenders, boneless skinless thighs, drumsticks, ground; marinated cilantro-, southwest- and shawarma-flavored breast fillets; and frozen, value-added chicken, which includes breaded tenders, chicken nuggets and individual breast fillets.
• Grass Fed and Finished Beef:stew meat, ribeye and strip loin steaks, chuck roast, ground.
• Grass Fed and Finished Lamb: stew meat, loin chop, shoulder cut and ground.

To commemorate the new partnership, consumers will find Texas-style appetizers, like on the Crescent Foods website.