That’s it. Probiotic Fruit Bars Now Available at Sam’s Club

Healthy snacking company That’s it. is reporting a greater than 200 percent growth of its Probiotic Fruit Bars within the last year. New distribution of its all-new Mini Probiotic Fruit Bar Variety Pack at Sam’s Clubs nationwide has contributed significantly to these increases, as That’s it. probiotic products are now available to the millions of Sam’s Club shoppers across the country for the first time. 

Since the onset of the pandemic, the food and beverage industry has been forced to adapt to a sharp increase in demand for products that support immune health. Probiotics, with their link to numerous health benefits like boosting immunity, supporting gut health and improving digestion, continue to be a prime candidate to feel the uptick within this space.

“The steep rise in demand for our Probiotic Fruit Bars is indicative of the moment that we’re in,” said That’s it. Founder and CEO Dr. Lior Lewensztain. “We’re ready to be on-the-go again and need easy, convenient snacks to support that lifestyle. And yet, after two years of being hyperaware of our health, the focus on wellness concepts like immunity and gut health are here to stay.”

Distribution of That’s it. Probiotic Fruit Bars began online only in 2019, selling direct-to-consumer on Amazonand www.thatsitfruit.com. That’s it. probiotic products are now available in thousands of stores nationwide, including: Walmart, Sam’s Club, Wegmans and Thrive Market. This month, That’s it. launched a brand-new Mini Probiotic Fruit Bar Variety Pack, available now at Sam’s Club nationwide. The 18-count Variety Pack is listed at $16.84 and includes three flavors of Probiotic Fruit Bars: mango, fig and banana.