The Fresh Market Announces New President and CEO, Brian Johnson, To Head Specialty Grocery Chain

The Fresh Market, Inc. has announced that its Board of Directors has appointed Brian Johnson as President and Chief Executive Officer effective Feb. 3, 2025, replacing Jason Potter, who has decided to pursue a new opportunity. The Fresh Market thanks Potter for his service and leadership during the last five years.

Johnson has served as Chief Operating Officer at The Fresh Market since 2020 and brings more than 30 years of experience to the role. In the last five years, Johnson has helped oversee the expansion of TFM stores into new markets across the East Coast and Midwestern United States. Previously, Johnson served as Division Vice President at Brookshire Grocery Company in Texas.

Johnson said, “I want to thank the Board of Directors and our team at The Fresh Market for putting their confidence in me. As a company we have a lot of momentum going into 2025, and I look forward to working alongside the team at The Fresh Market as we continue to grow, innovate and create meaningful customer experiences. I also look forward to working with the Board of Directors as we chart our course to becoming America’s premiere specialty fresh food retailer – or America’s most loved brand.”

Included in the senior leadership team reporting to Johnson are Revae Embs, Group Vice President of Human Resources, Emily Turner, Group Vice President & Chief Marketing Officer and Marcio Ribeiro, Group Vice President & Chief Information Officer who have all joined the senior leadership team within the last year.