The Fresh Market is inviting its one million plus Ultimate Loyalty Experience members to help make a difference this Black Friday weekend by participating in the Members Helping MillionsSM Initiative —with the goal of helping to provide more than one million meals to people in need this holiday season.
Traditionally, Black Friday weekend is all about shopping the big sales for gifts for oneself, family and friends. This year, The Fresh Market is empowering its more than one million loyalty members to have a much bigger impact when they shop by donating to Feeding America® on their behalf. Loyalty members will be acting as a force for good—because the more unique members who shop, the more meals The Fresh Market will donate to Feeding America.
There are two ways for shoppers to make a difference on Black Friday weekend ( Nov. 25-27):
The First Way: Ultimate Loyalty Experience members who shop along with other Loyalty Members will contribute to how much The Fresh Market will donate. The below scale demonstrates that the more members who shop Black Friday weekend, the more meals The Fresh Market will help provide to Feeding America:
- 250,000 Members shopping will help provide = 250,000 meals
- 500,000 Members shopping will help provide = 500,000 meals
- 1 million Members shopping will help provide = 1,000,000 meals!
The Second Way: For every $100 spent by Loyalty Members on The Fresh Market gift cards, the specialty retailer will donate $10 which is enough to help provide 100 meals to Feeding America.
“Our guests have shown us their generosity whenever we include them in our fundraising efforts,” stated Kevin Miller, Chief Marketing Officer at The Fresh Market. “This Black Friday Weekend, we want to inspire them through our loyalty program to become part of something bigger than themselves. Just by shopping or purchasing gift cards from us, they can make a real difference and be a million-person Force for Good this holiday season.
Guests can register for the Ultimate Loyalty Experience online or in-store.