October 12, 2022

The Good Bean Debuts Globally Inspired Heat & Eat Meals

The Good Bean has launched its new Heat & Eat bean-based meals in four savory options: Indian Coconut Curry, Low-Carb Classic Chili, Santa Fe Green Chili and Mexican Smoky Chipotle. Inspired by the founder’s culinary journeys across the globe and within the country, the new line delivers restaurant quality taste and convenience, with plant-based nutrition from beans proudly grown by domestic family farms.

As the newest addition to the brand’s portfolio, the microwavable meals are ready to eat in 90 seconds as an easy meal or as a side dish. Each pouch provides 7-11g of protein and 6g of fiber per serving. All four flavors of bean-based pouches are vegan, gluten-free and made with regeneratively-grown beans sourced directly from American family farms.

“As we all know, representation matters. Of the innumerable ways this can be manifested, food, for me, rises to the top as being the most evocative way to bring culture to life,” said Sarah Wallace, founder and CEO of The Good Bean. “With our new line of ready-to-eat bean meals, we wanted to honor traditional food culture, creating a product line that provides all the clean-label, plant-based nutrition that beans have to offer, while showcasing multicultural flavors and innovation in the aisle.”

The Good Bean, Inc. is one of the largest bean-based platform brands in the US, leading the charge in bean-based innovation and thought-leadership. As a BIPOC, woman-led company, they are committed to promoting not only diversity within the workspace but diversity and inclusivity on grocery store shelves.

At an MSRP of $3.99 The Good Bean Heat & Eat Meals will be available at national retailers such as Walmart and Publix as well as Kroger stores throughout the west coast. They are also available online at The Good Bean and Amazon. The Good Bean portfolio of bean-based snacks, including Crunchy Chickpea Snacks, Black Edamame Snacking Beans, Protein Mixes and Chocolate Covered Chickpeas can be found at grocery stores, natural retailers, mass and club stores across the U.S and Canada, including Sprouts Farmers Market, Walmart, Kroger, Publix, Loblaw’s, Rite Aid, Stop & Shop and more.

For more information, visit The Good Bean.




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