The Good Charcoal Secures Nationwide Distribution in 1,755 Target stores and on Target.com
The Good Charcoal Company, a premium sustainable charcoal company, is expanding distribution into Target, ensuring that The Good Charcoal’s lump 100-percent chemical-free charcoal are available on shelves, online and via the Target app, priced at $7.99 for an 8lb bag.
Launched in 2020, The Good Charcoal Company is the only company importing charcoal from Namibia, using acacia to create its Forest Stewardship Council (FSC) certified product. By choosing to use acacia, not only does the charcoal burn longer and hotter due to its density, but the use of the excess wood is helping to fight bush encroachment in the country. A region rich with wildlife, it is estimated 45 million hectares of grasslands are suffering from encroachment, and it is so severe that it’s threatening the cheetah population as the thick acacia bush makes hunting more difficult.
In addition to its environmental first approach to product source, The Good Charcoal company is on a mission to fight food insecurity across the nation. To date they’ve sponsored more than 27,000 free meals, partnering with food pantries and local barbeque partners to feed communities in need. It is this pioneering purpose and vision that motivated Target to get behind this disruptive charcoal company.
This new listing adds to the retail rollout from founders Ben Jablonski and Rob Silverman. Available in major retailers including Home Depot, Sam’s Club and ShopRite, this new listing will mean they are now stocked in more than 3,000 stores nationwide.
“We could not be more thrilled to be bringing The Good Charcoal into 1,755 Target locations. With this significant expansion of our in-store retail footprint, we can reach more consumers than ever, providing everyone with access to a better charcoal option for the grilling season.” said Jablonski, Chief Executive Officer of The Good Charcoal Company. “With our goal of changing the charcoal industry for the better, our products are free of chemicals or additives, sustainably sourced and made of premium quality – and we know that it is products like this that consumers are demanding in today’s world.”
Speaking on the launch of the new listing and impressive work in securing listings for Namibian produced charcoal, Derik Frederiksen, president of FSC US said: “FSC certification provides assurance that The Good Charcoal supports responsibly managed forests, providing habitat for wildlife and benefits for local communities. Research shows that consumers trust the FSC label, so we applaud the partnership with Target to offer The Good Charcoal to customers across the country.”
The Good Charcoal 8lb bag is now available in 1,755 Target stores, online and via the Target app priced at $7.99. To find a retailer near you, visit the store locator.